Strategic Market
Research Company
for Global Brands
Based in Europe. Spain. Asturias.
Powered by Anthropology, Data & Tech. 
Market Research Services for Global Business Needs
- Premium Quality
- Ethical Work
- Global Reach
Market Research Services
for Global Business Needs
Qual Market Research
In-depth interviews, ethnographic studies, diary studies and focus groups that uncover cultural drivers and real customer motivations.
Social Intel & Listening
We monitor social media conversations to reveal trends, emotional drivers, and brand perceptions in real time.
Quantitative Research
We run large-scale surveys, concept testing, and segmentation studies to validate business decisions with data.
Strategic Consulting
From insights to impact: we co-develop strategies based on research, aligned with growth, innovation, and market positioning.
Tracking Studies
Track brand perception, customer behavior, and key metrics over time to measure progress and adapt in real time.
Mixed-Methods Research
We blend qualitative depth with quantitative scale to generate complete, actionable insights for strategic clarity.
Strategic Data Insights
We transform complex data into strategic intelligence—spotting patterns, opportunities, and friction points.
Teaching & Training
We share our expertise through tailored training on qualitative, quantitative, and digital research methods.
Trusted by companies seeking actionable market insights and strategic clarity.
Neither AI-driven research nor off-the-shelf studies will take you far.
Ours is built from scratch around you.
Neither AI-driven research nor off-the-shelf studies will take you far. Ours is built from scratch around you.
We help you overcome your challenges in any Business Area.
Pinky Promise
We design the research that best answers your questions.
From recruiting to game-changing reports information-experiences, we are in.
Market & Trends
- Understand your Contexts
- Anticipate Trends
- Discover Opportunities
- Lead the Market
Trend Studies
For Strategy & Innovation Teams
International Market Research
For Expansion & Business Development
Cultural Analysis
For Brand & Communication
Category Listening
For Product & Persona Development
Strategy & Organization
- Understand your Culture
- Strengthen Strategy
- Streamline Decisions
- Boost Efficiency
Organizational Culture Mapping
For HR & Leadership
Stakeholder Interviews
For Change Management & Strategy
Employee Experience Research
For People & Talent Teams
Innovation Barrier Analysis
For R&D or Transformation Units
Customers & Growth
- Understand your Customers
- Segment your Audiences
- Optimize Experiences
- Drive Growth
UX Research
For Product & Design Teams
Audience Segmentation
For Marketing & CRM
Message Testing
For Comms & Branding
Product Adoption Studies
For Growth & Customer Success
The H3 Method ™
This is our proprietary framework for solving your toughest challenges.
We uniquely combine the power of Qualitative Research + Social Listening + Quantitative Research. We blend these methodologies to deliver a stronger, triangulated approach that surfaces complete insights and helps you understand a phenomenon like no other method out there.
The power is in the precise mix of methods, frameworks, techniques, and philosophies. Very few agencies can do this. You’ll be impressed.
- Human Stories sit at the core of what we do—listening to people’s experiences through Diary Studies, In-Depth Interviews, and Ethnographic Shadowing.
- Heartbeat is the social pulse we take across the internet—social platforms, forums, articles, posts, and more. We track how conversations evolve, measure sentiment, and map the scope of a crisis in real time.
- Hard Evidence is where we quantify at scale—using statistically representative samples to learn how many people think the same, who says what, and what they value most in your company, industry, category, or product.
This strategic, harmonious mix is how we help you stay ahead of your competitors, for real.
We've got you covered with our Continuous Tracking services
From brand perception to customer satisfaction and digital narratives.
Our tracking systems deliver strategic visibility, month after month.
- Brand Trackers
- CX & NPS
- Social Listening
- Usage & Attitudes
Brand Lift
Awareness & consideration levels in your audience.
Brand Health
How people perceive your brand image and equity.
Funnel KPIs
Measure movement from awareness to intent.
Benchmarking
Compare your performance vs competitors.
Trends
Spot long-term shifts in brand perception.
NPS
Net Promoter Score
Gauge willingness to recommend your brand.
CSAT
Customer Satisfaction Score
Measure satisfaction after interactions.
CES
Customer Effort Score
Track perceived effort during key actions.
Churn Risk
Identify early signs of disloyalty.
Feedback Loops
Capture and act on real-time insights.
Sentiment & Topics
Track emotions and trending themes.
Share of Voice
Know your space in the conversation.
Crisis Detection
Spot risks before they escalate.
Narrative Analysis
Understand the stories shaping your brand.
Influencer Mapping
See who drives the conversation.
U&A Studies
Segment users by usage and attitudes.
Drivers & Barriers
Know what motivates or blocks purchase.
Consumption Mapping
Understand context and habits.
Brand Role
Identify your place in the customer mindset.
Psychographics
Go deeper into values and lifestyle.
Expert-led research amplified by smart technology
At Hipopotesis
we design strategic research architectures from scratch, powered by the smartest technologies, and always led by expert human insight.
We're not a vendor.
We're your insight architecture partner.
Every project starts with your challenge, not with a toolbox. We design from questions, not templates.
Our work combines proprietary models, behavioral frameworks and deep qualitative expertise, enhanced with the best-fit technologies for your goals.
With over 50 strategic partnerships, we don't adapt your project to existing tools; we adapt the right tools to your project
Because it’s not about using what’s available. It’s about building what’s right.
- Global participant recruitment at scale
- Real-time listening across social and digital environments
- AI-powered sentiment and intent analysis
- Behavioral tracking across digital touchpoints
- Smart dashboards tailored to strategic decision-making
- Community detection and cultural signal mapping
- Expert + AI-Assisted theme and pattern recognition in rich qual data
- Dynamic audience modeling and segmentation
- Integrated access to trend intelligence and competitive data
- Centralized knowledge platforms for continuous insight
The power of our research frameworks
We don’t just apply techniques.
We design research architectures guided by proven frameworks from anthropology, innovation, and data science.
Qual Research
Human-centered approaches rooted in cultural understanding and iterative discovery.
- Business Anthropology
- Social & Cultural Anthropology
- Ethnography
- Design Thinking
- Lean Philosophy
Social Listening
Listening to online conversations beyond the noise with computational models.
- Digital Ethnography
- Cultural Discourse Analysis
- Semiotic & Symbolic Analysis
- Network Theory
- Trend Mapping & Signal Theory
Quant Research
Analytical rigor grounded in data science, aligned with business goals and decision-making logic.
- Experimental Design
- Behavioral Economics
- Data Modeling Theory
- Bayesian Reasoning
- Predictive Analytics Frameworks
The exceptional techniques behind our research
From immersive ethnography to real-time media tracking and predictive modeling .
Our techniques are designed to decode complexity and drive business growth.
Qual Research
Understand the why behind decisions
Uncover deep motivations, hidden needs, and cultural context through immersive and human-centered techniques. Essential for product innovation, brand strategy, and customer experience design.
In-Depth Conversations
In-Depth Interviews | Expert Interviews | Diary Studies
Group Techniques
Focus Groups | Online Communities | Co-Creation Workshops
Ethnographic Approaches
Participant & Non-Participant Observation | Contextual Inquiry | Shadowing
UX Research
Usability Testing | Cognitive Walkthroughs | Customer Journeys
Media Intelligence
Brand Listening | Competitor benchmarking | Narrative tracking
Discourse Analysis
Sentiment & meme analysis | Influencers & Bridges Detection
Audience Insights
Persona Profiling | Audience Segmentation | Lookalike Modeling
Performance Tracking
Brand Trackers | Real-Time Campaign Monitoring | Reputation Monitoring & Alerts
Social Listening & Intel
See what people say and what they really mean.
Gain real-time visibility into public opinion, emerging trends, and digital conversations. Decode the narrative around your brand, competitors, and audiences to stay ahead and respond strategically.
Quant Research
Measure what matters. Predict what’s next.
Validate ideas with robust data, segment your market, and forecast outcomes using advanced analytics. Turn numbers into strategic insights that guide confident business decisions.
Surveys & Experiments
Concept testing | A/B testing | Pre/Post campaign surveys
Market Modelling
Brand awareness | U&A studies | MaxDiff | Conjoint
Predictive Analytics
Regression | Cluster analysis | Data dashboards | Forecasting
Tracking & Monitoring
Brand Health | CX tracking | Campaign Performance | Executive Dashboards
Why Hipopotesis Stands Out
We operate where few can:
combining depth with strategic impact.
Top Right: Strategic, Deep & Actionable
Hipopotesis. Actionable insights through qual, quant, and social intelligence.
Top Left: Deep, but Detached
Freelancers & academics. Rich in insight, low on business impact.
Bottom Right: Fast, but Shallow
Quant consultancies. Scalable, but lacking human context.
Bottom Left: Automated & Low Strategy
Dashboards & surveys. Efficient, but superficial.
We mix qual, quant and cultural signals
to capture what truly drives your audience.
We mix qual, quant and cultural signals to capture what truly drives your audience.
You can benefit from our expertise in some of the most
relevant industries
You can benefit from our expertise in some of the most relevant industries
Don't worry, we talk your same language.
We love projects that combine technology, business, design & strategy.
Pharma &
Healthcare
- Patient insights
- HCP behavior
- Treatment journeys
Fintech &
Banking
- Digital onboarding
- Brand trust
- Usage patterns
CPG &
Foodtech
- Product launches
- Trend spotting
- Usage occasions
Tech &
Devices
- UX research
- Feature testing
- Product adoption
Mobility &
Automotive
- Mobility needs
- Concept validation
- EV perception
Media &
Entertainment
- Content testing
- Viewer behavior
- Platform choices
Retail &
E-commerce
- Shopper behavior
- Omnichannel UX
- Category drivers
Telecom &
Connectivity
- Churn reduction
- Segment insights
- Plan perception
This is how we helped other powerful companies like yours
Social Listening
Coming Soon
Mapping the market conversation to sharpen value proposition.
- Coming Soon
Want to meet our team?
100% Senior-led. 100% accountable.
Each of our researchers brings 10+ years of experience in their fields.
The FAQ's you need to choose us
Looking for a Boutique Market Research Company in Spain, Europe, with global reach? Here you’ll find straight answers on methodology, timelines, and deliverables. From Qualitative, Social Listening and Quantitative Research to Continuous Tracking. See how our custom research solutions de-risk decisions and accelerate growth.
1. What makes HIPOPOTESIS different?
Let’s break it down:
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Real Anthropology at the core. Our founders are Social and Cultural Anthropologists. Not psychologists. Not economists. Not sociologists. Not statisticians. That alone makes us unusual as a market research company. We care about how human groups, culture, and shared identities shape behavior. Ethnography is our main framework and Business Anthropology is part of our inherent vision. That is unprecedented among MR agencies.
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The H3 Method ™: Human Stories. Heartbeat. Hard Evidence. Humans means qualitative depth with real stories and context. Heartbeats is the social pulse at scale, catching momentum, trend shifts, community signals, and the talk that moves markets in real time. Hard Evidence is quantitative validation and modeling that confirm what matters. We fuse Qualitative + Social Listening + Quantitative into one triangulated view you can act on now. That gives us power very few agencies have. If you’ve worked with Market Research Agencies before, you already know we’re much different.
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Time, full attention and partnership. No factory research. No cookie cutters. You are a priority. We tailor every study and act as a real partner focused on growth, delivering actionable market insights you can actually use.
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Deliverables that fit the job. Templates are for other teams. We build what your project needs. If it calls for a workshop, we run it. If it needs a custom platform, we build it.
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Our analysis is veeeeery deep. Powerful. Packed with real, actionable insights. Too many consultancies and MR firms stop at the obvious. We don’t. At HIPOPOTESIS we run our own Data Analysis process that goes from generic to specific, from broad to narrow, and from the logical to the hidden links between variables. The result is depth and clarity we haven’t seen anywhere else.
2. Will your research drive real insights and change in my company?
Short answer, yes, if you act on it. Our work is thorough, senior-led, and meticulous because we want results that impress you and change outcomes. We bring a deep view of your market, the problem, best practices, and a clear path forward.
We cannot push your internal buttons for you, but it is in everyone’s interest to make data-driven decisions based on real users, real data, real behaviors, and real social conversations. We design deliverables that make action simple.
3. How much will it cost to hire your services?
It depends on the scope. A monthly brand tracker is priced differently from a deep research applying our H3 Method ™: Qualitative and Quantitative research program with Social Listening. Our Market Research Services are bespoke, and pricing is bespoke too.
Ask us for a quote so we can understand your case and design the right custom research solution. One promise from us. The value you get is greater than the price you pay.
4. How do I know if I need a service or another?
Tell us the challenge. We listen first, then recommend the right mix of services, methodology, and techniques to answer your questions. We co-design the plan with you and present a Research Proposal that fits your company like a glove.
5. Do you accept crazy challenges?
Bring them on. If you have one, you already share The Hippo Company Mindset. The tougher the brief, the more it energizes us! We are problem-solvers and we put the best research methods and tools at your disposal.
6. What's your position on AI for Market Research?
We’re veeeery cautious with AI. It can speed up our thinking, but we don’t rely on it for the important stuff. After extensive testing, our verdict is clear: AI cannot be trusted to run quality trustworthy research, period.
We deliver 100% quality, trustworthiness, and fully checked results. We won’t trade that for convenience or cost savings. If we ever use AI in a small part of the process, we’ll disclose where and why, not like other companies.
Human-led research by experienced professionals is more valuable, more reliable, and more impactful than AI-generated research or analysis. Our take on it? Companies that take their business seriously shouldn’t make decisions on biased AI outputs, ever.
7. We’ve worked with Market Research before and we were not happy
We hear this a lot. Many firms lean too hard on quant and deliver obvious charts with little you can act on. The user understanding can be shallow even when a bit of qual is added. Finding strong qualitative researchers with a business-first mindset is rare.
Here’s what usually goes wrong out there:
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Templated surveys and generic decks that ignore your real business question.
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Weak sampling and recruiting that miss the audience you actually need.
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Metrics with no magnitude or uncertainty, so nobody knows what matters.
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Insights with no prioritization, no “so what,” and no owner to drive change.
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No triangulation across methods, so signals get misread or overhyped.
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Handover without activation, so nothing moves on Monday morning.
Our promise is different. We mix deep Qual, robust Quant, and advanced Social Listening to produce integrated findings that teams can use on Monday morning. With our H3 Method we mix Humans → Heartbeat → Hard Evidence so the story is human, the signals are live, and the proof is solid. You get:
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Real quality: senior-led analysis that connects dots across methods.
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Clarity: patterns, trends, and drivers explained in plain language.
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True value: insights that are actually actionable for your teams.
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Rigor and transparency: what the data says, what it doesn’t, and why.
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Full dedication: we work as an extension of your team and care about your goals as if they were ours.
If you’ve worked with Market Research Agencies before, you’ll feel the difference.
8. We have an in-house research team. Do we need you?
Probably you do. Why?
- Many in-house teams are not very well formed, directed, or structured.
- Usually they do research, but they don’t know what to do with it, how to connect the dots, or how to standardize techniques across different teams and departments.
- They apply random techniques without a strategy and end up with loads of data they don’t know how to analyze.
- The insights they get are usually poor or misleading because there are methodological problems at many points in the process.
- These research teams might have an expert leading them, but there are many team members who don’t really know how to do proper research. A crash course does not do the trick.
- Sometimes the research is good, but company culture is not, and they face a lot of problems trying to get everyone organized or on the same page.
At HIPOPOTESIS we are a cohesive team of very experienced professionals working together with one purpose: to help you grow in the right direction. Research is led by senior research professionals, and that’s what you’re getting: quality and expertise inside a strong, collaborative culture. We work only with the best providers, data sources, software, methodologies, and techniques, and we’re agile and always up to date.
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